Building Bridges, Not Barriers: The Importance of Relationship-Building ...

In this episode of The Marketing Vanguard, host Paula Chiocchi sits down with Richard Blank, President of Costa Rica’s Call Center, for a fast-paced, insightful conversation about what really makes telemarketing work in today’s B2B environment. Richard shares how his team is trained to build relationships, not just pipelines. From soft skills and strategic empathy to the reality of converting marketing-qualified leads (MQLs) into sales-qualified leads (SQLs), this conversation is packed with actionable takeaways for B2B leaders, marketers, and sales professionals. What you'll learn: 🔹 Why empathy is the most underrated B2B sales tool 🔹 How outbound telemarketing is evolving post-pandemic 🔹 The power of real-time voice—and where AI can’t compete 🔹 Why follow-through beats flash every time 🔹 How to train for EQ, not just KPIs Whether you manage a call center, lead a B2B marketing team, or simply want to connect better with your customers—this episode delivers.