Wednesday, January 21, 2026

Breaking the Rules of Business: Leadership, Risk & Bold Decisions | Rich...

In this episode of The Corporate Life, host Hina Siddiqui sits down with CEO Richard Blank, a visionary entrepreneur who traded his life in the States at 27 to build a call center empire in Costa Rica. Richard shares his story of breaking business rules and challenging the status quo by infusing human connection and play into a traditionally sterile industry. Learn how he used bold decisions and non-conformist leadership to "shine like the sun," creating a vibrant culture for over 10,000 employees. Key Takeaways Richard explains how thinking differently in business involves using empathy and active listening to de-escalate conflict and build self-reliance. He emphasizes that playing bigger means taking "scary" risks to move out of your comfort zone and achieve true personal freedom. Finally, he discusses why modern leaders must prioritize making others happy to ensure a "happy circle" that fuels long-term success. Episode Highlights Richard describes his journey of challenging the status quo by replacing gray cubicles with a neon-lit sanctuary of vintage pinball machines and jukeboxes. He opens up about the resilience required when nearly losing his business and how bold decisions guided his leadership through the chaos of COVID-19. Timestamps 00:00 - Introduction to The Corporate Life 01:10 - Moving to Costa Rica and the "Shine Like The Sun" anthem 03:30 - Breaking business rules with arcade machines and jukeboxes 09:40 - Training 10,000 voices and claiming your own 12:30 - Thinking differently in business to overcome family pressure 18:20 - Weathering the storm after losing a major client 22:52 - This or That: Rapid fire game 33:00 - Final message on non-conformist leadership and making people happy