Thursday, August 25, 2022
What made you decide to move to Costa Rica? Inside BS Show guest Richard Blank
What made you decide to move to Costa Rica? Inside BS Show guest Richard Blank
Dave Lorenzo: Where I live in Miami is I, I live, uh, probably 15, not even maybe 10 miles. The Western border of Miami-Dade county, uh, you know, heading toward the Western part of Florida. And this particular area is, uh, was settled by, uh, a lot of Cubans. So when we go to the supermarket, where in my neighborhood, we, more than likely we speak Spanish.
Dave Lorenzo: Um, when we go to get our car washed, we speak Spanish. When we, uh, go to the doctor's office and the, and the, the receptionist greets us, she'll greet us in Spanish. She speaks English in Spanish, but it's just the, it's the dominant language here in, in my neighborhood. Now, when you get toward the toward Miami beach, It's a tourist area.
Dave Lorenzo: So people there will, you know, the default there will be English, but the, the specific reason that my family and I moved to this part of Florida is because we wanted a, a culturally diverse experience for our kids. My kids go to a bilingual school. They speak English half the day. They speak Spanish half the day.
Dave Lorenzo: They speak Spanish with, um, their grandmother on my wife's side, they speak English with my parents and they have tested out. My son is in seventh grade. He's tested out of high school Spanish. My daughter is two years behind him. She's tested out of high school, Spanish. So they're taking other languages now in school.
Dave Lorenzo: My, my point about that. We were kind of forward thinking and we, we understand the global nature of the workforce today. And I think 20 years ago, when I visited Costa Rica, it was like a novelty to offshore your call center. Now, I think nobody, nobody would even think twice. And in fact, you may have people in Texas who have a heavier, uh, you know, who have a heavier accent than people in Costa Rica.
Dave Lorenzo: So I don't think it makes any difference today. I don't think people would be put off in any way, as long as they can get the level of service that they're accustomed to Richard. But before we get into the details of all the types of services you provide and. Do that? Tell us your story. How did you come to you now?
Dave Lorenzo: You've been in Costa Rica for 20 plus years. How did you come to be in Costa Rica in the first place?
Richard Blank: Well, my story began in Northeast Philadelphia. When I graduated Abington high school, you were very fortunate. Uh, Dave, because in my family, my grandparents were speaking Romanian, Russian, Polish, and German.
Richard Blank: And so I'm the first person in my family that decided that Spanish should be my major. all of my friends were going to Ivy league and they were studying law in medicine and architecture engineering, or going into their family's business. I chose to double down on languages and go to the university of Arizona.
Richard Blank: I chose a communication major, which made it a lot of fun for those five years, but I also realized that I could pick up public speaking skills, rhetoric skills, and nonverbal communication, micro expression, reading. I was able to get an internship at Telemundo. Jake home was kind enough to give me in 1995 and 96, my senior and super senior year, I worked for promotions and public relations at Telemundo and Tucson there.
Richard Blank: I was able to meet, and this is dating myself gentleman by the name of Pedro SEK and Miguel Kitana. One was in charge of the news out of Los Angeles. And the other had the main talk show in Miami, across from Christina, from uni. . And so imagine a 22 year old boy that is doing public speaking events with these players, these professional men that have made it and have taken the time to mold my confidence and to give me the self-assurance to stand in front of 5,000 people at a Tucson Toro's baseball game and do a Halina Cantina Chile in contest.
Richard Blank: And so given these opportunities that a young man, it molded my confidence that I could do. and I knew that I could do it in two languages. And so postgrad, I landed a job that was for the importers of Corona beer. So I worked that in the Southwest of the United States and that was incredible. And when I was 27, I had the opportunity to move to Costa Rica for a couple months to do some training at a friend of mine, from college, his call center.
Richard Blank: And as you know, when you fly here and you're here, you fall in love with Costa Rica. So everything of mine got put in storage. If you can get past your parents, guilt, Dave, you can live anywhere in the world. And I decided to take a chance. I worked at my friend's call center for four years, and this was back in the day when we were making calls with Cisco phones and printouts of Excel sheets with highlighter pens.
Richard Blank: And it was a young environment. It was a fun environment, a bilingual environment of, of artists, of speech. And I got to see the highs and the lows and the gripes and the successes of it. But. Between me and you. I also saw areas of improvement and the areas of improvement that I saw the most was how people are treated.
Richard Blank: Not saying my friend didn't do a good job, an amazing job, but a lot of people felt like numbers, where they felt like robots. And my other friends and supervisors from other call centers tell me that sometimes agents are not properly onboarded or they're not prepared, or the S scripts are shody. With spelling in grammar mistakes, and maybe some over aggressive language that you would see in a Glen Gary boiler room Wolf of wall street movie, that might be completely out of character for somebody here because we're, we're in a very strict Catholic country, Dave and these young men and women have to go home and tell their parents what they do for a living.
Richard Blank: So we are extremely selective of the campaigns that come in. Not, not only can I fulfill your needs, but I gotta make sure I don't have an attrition. And I gotta make sure that the, that the agents that come in, that we invest in that are able to stay here and build upon that. So we just don't waste that.
Richard Blank: And so my thoughts about how I got here, you don't say you're gonna be a call center CEO for a major in college, or when you're seven years old, you tell that to your mother, but I definitely knew this. I was the only one out of my group of friends that could speak Spanish. And not only that, but every job I had, I was the one that could go out to the Southwest Phoenix when I was selling telecommunications and sell a T1 to somebody and translate it for my supervisor.
Richard Blank: And I knew I had something that was different and it was wonderful for me cuz I enjoyed it and that I was embraced. I might had a grammar mistake in my subjunctive tense, but people would invite me in correct me and feed me and then recommend me to 10 of their. So why do you think that every environment that I was in when I was able to make these calls in Spanish, that I ran the board, I could do it in English and I did, but I also did it in Spanish.
Richard Blank: I could double gun it. I did two boards, English and Spanish. My point being is that you can show this sort of the first impression, respect Dave, when not only are you bilingual, but so am I, and we're doing this without even knowing each other. It. And so it really assisted me in having these sort of engagements and finding a lot of these things in common and really reduced any sort of defense or anger or setting a tone of aggression that that was eliminated immediately when I knew exactly what to say.
Richard Blank: And, and these are gonna be some of the additional selling techniques we'll talk about later and stuff. But my friend, I just wanted to discuss with you the ethics.. Of how I am and how I was raised. I'm when someone calls me a salesman and I take that as a compliment, I might look and sound like one, but Dave, I'm an educator.
Richard Blank: I don't ever force a hand from an educated point of view. My clients, my agents, my friends, and anyone I relate to then makes a decision. And I feel that if given the chance to explain how I feel and to answer their questions, everybody can leave with something on the. I, I think it's a wonderful way to start relationships.
Inside BS Show has accepted my invitation to join your audience for a solid discussion regarding taking a chance by moving abroad and starting a company from scratch in Costa Rica. Dave Lorenzo discusses with Richard advanced telemarketing strategy, conflict management, interpersonal soft skills, customer support, rhetoric, gamification, employee motivation and phonetic micro expression reading.
Richard’s journey in the call center space is filled with twists and turns. When he was 27 years old, he relocated to Costa Rica to train employees for one of the larger call centers in San Jose. With a mix of motivational public speaking style backed by tactful and appropriate rhetoric, Richard shared his knowledge and trained over 10 000 bilingual telemarketers. Richard Blank has the largest collection of restored American Pinball machines and antique Rockola Jukeboxes in Central America making gamification a strong part of CCC culture.Richard Blank is the Chief Executive Officer for Costa Rica’s Call Center since 2008.
Mr. Richard Blank holds a bachelors degree in Communication and Spanish from the University of Arizona and a certificate of language proficiency from the University of Sevilla, Spain. A Keynote speaker for Philadelphia's Abington High School 68th National Honors Society induction ceremony. Giving back to Abington Senior High School is very important to Mr. Blank. As such, he endows a scholarship each year for students that plan on majoring in a world language at the university level.
Costa Rica’s Call Center (CCC) is a state of the art BPO telemarketing outsource company located in the capital city of San Jose, Costa Rica. Our main focus has been, and will always be to personally train each and every Central America call center agent so that we may offer the highest quality of outbound and inbound telemarketing solutions and bilingual customer service to small and medium sized international companies, entrepreneurs as well as fortune 500 companies.
We encourage you to visit one of our call centers on your next personal vacation or business trip to Central America’s paradise, Costa Rica. While you are here, we would recommend taking an extra day of your trip to visit breathtaking virgin beaches, play golf next to the ocean, try your luck at deep sea fishing, explore tropical jungles, climb volcanos or just relax in natural hot springs. Come and see for yourself why call center outsourcing in Costa Rica is a perfect solution for your growing company and a powerhouse in the BPO industry.
https://youtu.be/dbAl7gwXUEA
https://getinsidebs.com/how-to-build-a-world-class-call-center-richard-blank-show-95/
https://player.fm/series/inside-bs-with-dave-lorenzo/how-to-build-a-world-class-call-center-richard-blank-show-95
https://www.listennotes.com/podcasts/inside-bs-with/how-to-build-a-world-class-y0jPVSM64FX/
https://podcasts.apple.com/nl/podcast/how-to-build-a-world-class-call-center-richard-blank-show-95/id1506769228?i=1000567719961
https://www.audible.com/pd/How-to-Build-a-World-Class-Call-Center-Richard-Blank-Show-95-Podcast/B0B54HPXGK?ref=a_pd_Inside_c1_lAsin_1_7
https://open.spotify.com/episode/0lGBT4kd7026zRzP3C8mlu
https://tunein.com/podcasts/Business--Economics-Podcasts/Inside-BS-with-Dave-Lorenzo-p1258770/?topicId=173106229
https://www.ivoox.com/en/how-to-build-a-world-class-call-center-audios-mp3_rf_88970286_1.html
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Are there well respected telemarketing positions? Inside BS Show guest Richard Blank
Are there well respected telemarketing positions? Inside BS Show guest Richard Blank
Dave Lorenzo: Richard there's, there's two, uh, two questions that stand out for me before, before we finish up that I have to ask you about. And the first is, do you think because, um, because being, uh, being a, um, being an associated call center, being a rep at a call center in Costa Rica is a noble good, uh, well respected profession.
Dave Lorenzo: Is there less call reluctance? Is there, is there less hesitancy? uh, among folks in that culture, whether it's the culture of the country or the culture you've created in your call center, is there less hesitancy for the reps to get on the phone and to do business on the phone? Cause one of the things I find here is 2030 year executives.
Dave Lorenzo: When I tell them, Hey, listen, you got, you know, an inquiry just came in. You need to see what it's like to talk to people on the front lines. I want you to call these customers, call these five customers on the phone. The executives are like, you, you want me to do what you want me to do? Like there's, there's tremendous call reluctance among people, you know, even at the senior levels of a company, if they haven't had any interpersonal interaction or if there hasn't been interpersonal interaction over the years, In all your experience at call centers, have you been able to, to create a culture where it's just normal to pick up the phone and you know, can't, I can't wait to call people.
Dave Lorenzo: I don't know. And start relationships with them. Is that, have you, have you been able to overcome that with your folks?
Richard Blank: It really hasn't been that much of an issue here. The main issue I have is getting rid of their bad habits from. From the sports books, casinos stocks, pharmacies, and sweepstakes. Wow. Yeah, those are the one.
Dave Lorenzo: I didn't even think of that. So they were, so they were working in other places on the phone before they came to you and they have those bad habits. I see.
Richard Blank: Those are five accounts Dave, that I do not do here. And those are some of the accounts where I can get some of these star salesmen that come here.
Richard Blank: Not saying it's ethical or not. I choose just not to do it.
Dave Lorenzo: Yeah.
Richard Blank: Okay. And so some people might have come from an environment or thought about that sort of environment because the money is great, but that's okay. There's many different ways you can earn money. That's their decision. So when they come to me, there's no reluctance to be on the phone.
Richard Blank: These are public speakers. As you see in Spanish port Voz or UR, these are people that are wonderful speakers. My thing is to eliminate the. it's a morbid anticipation of something they haven't happened yet. Learning a second language is 10 times harder doing this, and if I can properly prepare them, then it reduces any sort of fear.
Richard Blank: If I can answer any of their questions. And prior to making a single phone call doing a two hour soft skills training class with me, once again, it takes 'em from a 10 to a two. The rest is just practice. And as long as I can listen to some of their recordings and discuss with them certain soft skills in regards to pausing.
Richard Blank: In regards to tie down and pin down questions, confirmations, military alphabet, which I highly recommend for anybody. Why? Because half the people have served or know someone that's served. So that's another beautiful me too technique to be able to land the plane. And so these are the, every time I add something to them, their fear reduces and they get more self-reliant and self Confident.
Richard Blank: And then all of a sudden they're knocking on my door saying, Hey, Richie, I got my third one today. And you know, I love that sort of stuff. I love walking the rows, Dave. I love knowing their names and stopping and listening to them pitch and giving them a thumbs up and telling them why they're artists of speech and why it's beautiful because everyone is texting these days, which could be misinterpreted.
Dave Lorenzo: Yeah.
Richard Blank: When, if you not only speak with somebody, but use choice vocabulary, and really you could really. express yourself better. And so I see it as being a lost art. That's why I'm so excited. And what drives me to do this is because I made a living off playing with speech.
Inside BS Show has accepted my invitation to join your audience for a solid discussion regarding taking a chance by moving abroad and starting a company from scratch in Costa Rica. Dave Lorenzo discusses with Richard advanced telemarketing strategy, conflict management, interpersonal soft skills, customer support, rhetoric, gamification, employee motivation and phonetic micro expression reading.
Richard’s journey in the call center space is filled with twists and turns. When he was 27 years old, he relocated to Costa Rica to train employees for one of the larger call centers in San Jose. With a mix of motivational public speaking style backed by tactful and appropriate rhetoric, Richard shared his knowledge and trained over 10 000 bilingual telemarketers. Richard Blank has the largest collection of restored American Pinball machines and antique Rockola Jukeboxes in Central America making gamification a strong part of CCC culture.Richard Blank is the Chief Executive Officer for Costa Rica’s Call Center since 2008.
Mr. Richard Blank holds a bachelors degree in Communication and Spanish from the University of Arizona and a certificate of language proficiency from the University of Sevilla, Spain. A Keynote speaker for Philadelphia's Abington High School 68th National Honors Society induction ceremony. Giving back to Abington Senior High School is very important to Mr. Blank. As such, he endows a scholarship each year for students that plan on majoring in a world language at the university level.
Costa Rica’s Call Center (CCC) is a state of the art BPO telemarketing outsource company located in the capital city of San Jose, Costa Rica. Our main focus has been, and will always be to personally train each and every Central America call center agent so that we may offer the highest quality of outbound and inbound telemarketing solutions and bilingual customer service to small and medium sized international companies, entrepreneurs as well as fortune 500 companies.
We encourage you to visit one of our call centers on your next personal vacation or business trip to Central America’s paradise, Costa Rica. While you are here, we would recommend taking an extra day of your trip to visit breathtaking virgin beaches, play golf next to the ocean, try your luck at deep sea fishing, explore tropical jungles, climb volcanos or just relax in natural hot springs. Come and see for yourself why call center outsourcing in Costa Rica is a perfect solution for your growing company and a powerhouse in the BPO industry.
Labels:
B2B,
BPO,
business,
CEO,
costa rica's call center,
Entrepreneur,
Gamification,
Guest,
Leadership,
Marketing,
Motivation,
NEARSHORE,
outsourcing,
PODCAST,
Radio,
RICHARD BLANK,
Sales,
Small Business,
telemarketing
The future of second languages Inside BS Show guest Richard Blank
The future of second languages Inside BS Show bilingual guest Richard Blank.
Dave Lorenzo: Great. It used to be a novelty. Now it is essential. And this is the conversation that we have with our kids. This is the conversation I have with anybody who's willing to listen because it's the you're you're in the next 10 years, 65, 70% of, uh, of our country is going to. Uh, folks who speak in other language and the majority of those folks will probably be Spanish speaking.
So, you know, I think that you are providing a great service because it's gonna be a competitive advantage, cuz you can probably do it better and less expensive than we could do it here in the United States. And I think that your agents who are, who are taking calls from the United States will probably be taking an equal number of calls in English and Spanish in 15 years from customer.
I, I just, I see it happening very interesting.
Richard Blank: You, you bring that up because the certain key performance indicator that KPI is talk time and also conversion ratios. There's two metrics that are increased by at least 20%. When you're on a phone, speaking in Spanish with a client, the call goes longer. They make less calls that day, but their conversion ratio is higher.
Obviously it's their native tongue. Or as you were mentioning about certain de details and certain mannerisms that people use. They might be able to connect better with somebody on the phone, speaking Spanish. I, I almost see it as like Popeye with spinach. Once they switch over to Spanish, all of a sudden they're calling you Don Davi they're though.
And these are the sort of things where I can tell in regards to their tone and their rate and their pitch, they're pausing and they're pregnant pausing and their follow up tie down questions that they're extremely comfortable, not only with the conversation, but with. Client that they've only met just five minutes ago.
They've already figured out 12 different things in common. So their me too technique is off the roof.
Inside BS Show has accepted my invitation to join your audience for a solid discussion regarding taking a chance by moving abroad and starting a company from scratch in Costa Rica. Dave Lorenzo discusses with Richard advanced telemarketing strategy, conflict management, interpersonal soft skills, customer support, rhetoric, gamification, employee motivation and phonetic micro expression reading.
Richard’s journey in the call center space is filled with twists and turns. When he was 27 years old, he relocated to Costa Rica to train employees for one of the larger call centers in San Jose. With a mix of motivational public speaking style backed by tactful and appropriate rhetoric, Richard shared his knowledge and trained over 10 000 bilingual telemarketers. Richard Blank has the largest collection of restored American Pinball machines and antique Rockola Jukeboxes in Central America making gamification a strong part of CCC culture.Richard Blank is the Chief Executive Officer for Costa Rica’s Call Center since 2008.
Mr. Richard Blank holds a bachelors degree in Communication and Spanish from the University of Arizona and a certificate of language proficiency from the University of Sevilla, Spain. A Keynote speaker for Philadelphia's Abington High School 68th National Honors Society induction ceremony. Giving back to Abington Senior High School is very important to Mr. Blank. As such, he endows a scholarship each year for students that plan on majoring in a world language at the university level.
Costa Rica’s Call Center (CCC) is a state of the art BPO telemarketing outsource company located in the capital city of San Jose, Costa Rica. Our main focus has been, and will always be to personally train each and every Central America call center agent so that we may offer the highest quality of outbound and inbound telemarketing solutions and bilingual customer service to small and medium sized international companies, entrepreneurs as well as fortune 500 companies.
We encourage you to visit one of our call centers on your next personal vacation or business trip to Central America’s paradise, Costa Rica. While you are here, we would recommend taking an extra day of your trip to visit breathtaking virgin beaches, play golf next to the ocean, try your luck at deep sea fishing, explore tropical jungles, climb volcanos or just relax in natural hot springs. Come and see for yourself why call center outsourcing in Costa Rica is a perfect solution for your growing company and a powerhouse in the BPO industry.
Labels:
B2B,
BPO,
business,
CEO,
costa rica's call center,
Entrepreneur,
Gamification,
Guest,
Leadership,
Marketing,
Motivation,
NEARSHORE,
outsourcing,
PODCAST,
Radio,
RICHARD BLANK,
Sales,
Small Business,
telemarketing
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