The Global Marketing Show. Telemarketers and Jukeboxes in Costa Rica. Ep...

The podcast for global marketers to hear experts talk about opportunities and challenges in increasing multilingual lead gen and revenue. Explore the highs and lows and then delve into best practices for strategies, technologies, processes and quality for translation, transcreation, localization and more. Rapport International provides written translation, spoken interpretation and multilingual communication services for local and global companies. What makes them different? With their 100% satisfaction guarantee, expert advice and devotion to people-first communication, you get the highest quality results every time, so you can thrive in your market. Richard Blank, CEO of the Costa Rica’s Call Center regales stories about pinball machines, jukeboxes, and how empathy all contribute to building a successful culture for his business.Yet, as the conversation continues, he explains how learning to read micro expressions and body language can help you understand what’s going on even if you don’t speak the language.We also discuss criteria to look at when thinking about off-shoring or near-shoring for employees. Wendy Pease has experience and expertise in global marketing and language services. She helps companies align their multilingual communications with the corporate strategy and provides the services to help them grow internationally. Welcome back to another episode of The Global Marketing Show, it's gonna be another good one. But before we get going I wanna remind you that the podcast is brought to you by Rapport International, a company that connects you to anyone around the world in over 200 languages with high quality written translation spoken interpretation services. They're always happy to do a introductory call with you to find out what you're working on and figure out the best way to do it. So they're known for their tidbits. So let's do one, today and often words sound similar in different languages, but have very very different meanings, "exquisito" in Spanish means just what you'd assume it's as similar as it is in English, it means exquisite. Yet in Portuguese if you tell somebody that they're "exquisito", you better be careful because in that language you'd be calling them weird. So before you start adding O's to words, be careful, make sure you're saying the right thing and that's what a quality translation firm does. So, today's guest he's got a really interesting story. He has a specialty call center, he has the largest collection of restored American pinball machines and antique Rockola juke boxes in central America, making gamification a strong part of CCC culture. He is the chief executive officer for Costa Rica's Call Center, that's the CCC, since 2008. So welcome Richard. I don't know if we wanna talk call center, pinball machines or juke boxes?