Wednesday, December 11, 2019


Telemarketing Script Writing for Bilingual Call Centers

Our extensive call center industry experience has shown that a percentage of small companies that launch their own phone campaign place very little consideration into the telemarketing script itself. The attempt is respectable, but after long days on the phone and not accomplishing the desired results, most come to know that telling is not selling on a phone call. A checklist of products and services with a polite introduction may work occasionally, but the majority of people are numb from telemarketers before they can get through a presentation. Once we enhance your outsourcing telemarketing script, your bilingual dialogue will move to the next phase of communication. As a value added benefit, your customer service or sales script is included free of charge with any Costa Rica’s Call Center nearshore BPO campaign.

Call Center nearshore script development is an art for telemarketeres and bilingual customer service agents. Many great outsourcing scripts have been created at Costa Rica’s Call Center to prepare our Central American agents to read with conviction, make the sales presentation sound sincere and move a conversation forward towards a close. Yes, some bilingual agents are born with a charming personality and natural communication skills. Even Hollywood movies glorify offshore telemarketers that sound glib on the phone and close on the first call. Our telemarketing agents are so confident in the communication tools they have been given that they smile when they dial.

Our BPO strategic rhetoric will decrease the percentage of rude hang-ups while keeping the conversation interactive and interesting for the client. All call center scripts are written to sound like the customers were actually looking forward to the call. Our nearshore call center has adopted the adage that strangers are friends who have not met yet. Unique call strategies are specifically created to get the client’s attention and establish an interest within the first 20 seconds of conversation. We are aware that a percentage of telemarketing calls will result in a hang up regardless of what is being said and, with that in mind, we will implement a tactful questioning defense with strategically placed pauses to keep potential customers talking.

Once our Latin America call center gets started, our experienced telemarketing script development team will need to ask you many detailed questions, which will provide us with the information we need to perfect your BPO plan. All customer service scenarios will be written into different types of dialogues and accessible for when a rebuttal arises. Your script will be structured to place the telemarketer ahead of the client so we can address their upcoming questions or concerns effortlessly and move forward. Before a single outsourced phone call is made, we will forward the first draft to your attention for review and comments. If necessary, we will make all necessary revisions and provide you with a final telemarketing script for your approval. The nearshore options for your script may vary depending on need and contact. For example, we are able to produce scripts for a first time call or a two call close script when a potential customer calls you back.


The 1958 "SUPER LA CUADRA" building was transformed into a modern 3 level call center operation in Costa Rica's famous barrio of Escalante-Carmen. Fortunately, 15 walls of original brick was preserved as well as many fond memories shared by the local residents as they stroll by the amazing structure. CCC boasts the largest collection of American pinball in Costa Rica. An impressive row of 11 classic machines on free play. A gamification call center culture was created and is the only known retro video arcade game room for employees in Latin America.

The beautiful and classic 300D Mercedes Limos join the exclusive vehicle fleet of diplomatic embassies and the era's top celebrities and social elite. Now, the crown jewel for Costa Rica's Call Center.